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For my Brand I chose the name Opulent Performance. For the first logo design I chose to do my lettering in a bight red and I used the type on a path tool to achieve that aesthetic. For my second logo I chose a simply design in which I used a bold italics font in red. I also pulled the words closer together to show a clear relationship between the two. For my last logo I used the type on a path tool again, but this time I made it in a yellow and I made it so the name of my brand would go around the circle completely. My last logo was also outlined in grey to create a new color relationship.

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The Upside is a fairly new Australian luxury active wear label that was established by Jodhi Mears in 2014. The Upside has locations in the United Kingdom, United States, Australia, Germany, and many more places. This activewear label focuses on making fashionable yet functional apparel. The label has become increasingly popular due to its features in publications such as: Elle Australia, Vogue, Harpers Bazar, and Women’s Health.

I decided to base my future collection on this particular brand because The Upside is know for using dynamic prints, patterns, and florals in just about all of their designs. This was especially appealing because their unique mix of designs inspires me to create chic athleisure designs that resonates with the brand and my culture. Choosing a brand that focuses on more simplistic designs would make me feel limited in the designs I could create for the brand. I also liked how this brand isn’t afraid to add ruffles, cut outs, and knots, on top of their loud prints. Head turning clothing that is still perfectly functional is the concept I am after.

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Emerging Textiles and Colors for Fall/Winter 2020

Some upcoming trends in color for Fall/Winter of 2020 include more usage of artificial bright colors and designs that incorporate an analogous color relationship. Patterns that have a trippy effect such as melted designs and unique florals are also a projected trend for next Fall/Winter. A recent development that is likely to impact activewear is the concept and design of geometric body mapping. In this concept there is a base layer of fabric that is flexible and then there is another kitted layer designed to give you improved performance and muscle support.

Trends aligned with my Culture

One trend that is aligned with my culture would be would be the increased usage of bright artificial colors. Bold colors like reds and greens are ingrained in Bali’s cultural and traditional apparel. I would incorporate this trend by having my prints and patterns done in eye-catching hues. Another Fall/Winter 2020 trend that aligns with my culture would be creating new exciting looks by using mixed textures. The dresses of traditional Balinese women often times have many different elements including: intricate beading, metallic headdresses, and occasionally fringe. I would incorporate this by using more mixed media in my designs. My last activewear trend would be the geometric body mapping. There are many facets of Bali’s culture in which geometrics are involved including their architecture and ceremonial clothing. I plan to compose my prints primarily of geometrics, so they relate more to my culture

Learning about the culture

• Bali is located on the Indonesia  archipelago
• Hinduism is the most popular followed religion in Indonesia.
• Bali celebrates a holiday called Nyepi were nobody speaks. During this celebration all businesses are closed so everyone can participate in this “Day of Silence”.
• Bali is known for their dramatic Balinese dances. Dancers start learning their craft as early as the age of 7! Theres three categories of these dances: Wali, Bebali, and Balih-balihan.
• Indonesia is the only place where you can find Sumatran Tigers. These tigers are the smallest tiger subspecies.

Textile and color Info.

• The people of bali practice the Endek patterning technique. This patterning technique usually results in a symmetrical geometric design. Garments were traditionally made in a red fabric, but they have also been made in yellow and green fabric. 
• Throughout Balis more traditional apparel there are common themes involving geometric and leafy tropical prints. 
• Bali is known for they’re uses of bright colors in just about all of their textiles. There’s not many colors that they stray away from, but they are fond of more vibrant reds, yellows, blues and greens.

• I used the liquify filter in order to edit my face to appear more anime like. I did this by making my eyes and lips bigger. I also made my nose more narrow and my head longer and rounder. (This feature thought my mustache was my upper lip so I made it thinner to match my face)

• I used the quick select tool to select my shirt, then I change my shirt from white to light purple with the hue/saturation feature. I also used this tool to change my skin to a purple color.
• I used the spherize filter under the distort tab to make my head more narrow. Then I used the spot healing brush tool to clean up the edges around my face.
• Lastly I put an oil painting filter over myself and the background to make it look more like artwork and to add texture.

Repetition- An aspect of my poster that shows repetition would be my shapes in the background. These constant shapes make my poster more cohesive.

Alignment- All of my text including my Title has a right alignment to keep it all neat and organized.

Proximity- I grouped my main text with my clipart, because they both relating to pastel fashion. This helps show a clear relationship between the two.

Contrast- I had a couple different contrasting elements in my poster. In my title I made each of my letters different colors to grab the attention of the viewer. I also added a white border around my text to bring the viewers focus inward and break up some of the color.

Hi my name is Xavier and welcome to my blog Xpress Fashion! I chose this name for my blog because fashion is a very expressive way to tell people about who you are. I also feel it’s one of the best ways to show people who you are without saying anything at all, but since you can’t make an inference on who I am through the computer screen let me tell you about myself.

I’m twenty years old and I recently moved here from Virginia Beach. I spent the majority of my life in the 757, but my family and I are originally from the Dominican Republic. My cultures passion, bright colors, and sheer expressiveness influences my style as well as all the all other facets of my life. I’ve also worked as a stylist at Michael Kors for about the past two years. Through that job I learned so much about high fashion, clienteling, and styling all sorts of personalities.

My favorite part of that experience was being able to show people how to embrace and express their own style. That is exactly what I hope to do for all my subscribers, so stay tuned for more!

More Info.

• I tend to go to different brands for different products, so it’s hard to name only one designer. A couple of my favorite designers would be Christian Dior, Marc Jacobs, and Michael Kors. 
• My dream job is to become a director of strategy for a brand I love. I know it would be a lot of work, but being able to direct a business inorder for it to become the most successful it can possibly be sounds like a very gratifying job.
• My favorite quote when times are tough: “I’m not going to wallow in self-pity and not live my life. There are always going to be some falls in life for everybody. You have to roll with the punches and keep going.”-Naomi Campbell 
• Something people might not know just by looking at me is that when I was younger I lived in Dominican Republic, but we moved to the United States when I was about four or five. Both of my parents still had their entire families there, so I would go back every summer and help my grandparents with their farm. I loved being on the farm even when the roosters would crow at six in the morning.