The Upside is a fairly new Australian luxury active wear label that was established by Jodhi Mears in 2014. The Upside has locations in the United Kingdom, United States, Australia, Germany, and many more places. This activewear label focuses on making fashionable yet functional apparel. The label has become increasingly popular due to its features in publications such as: Elle Australia, Vogue, Harpers Bazar, and Women’s Health.
I decided to base my future collection on this particular brand because The Upside is know for using dynamic prints, patterns, and florals in just about all of their designs. This was especially appealing because their unique mix of designs inspires me to create chic athleisure designs that resonates with the brand and my culture. Choosing a brand that focuses on more simplistic designs would make me feel limited in the designs I could create for the brand. I also liked how this brand isn’t afraid to add ruffles, cut outs, and knots, on top of their loud prints. Head turning clothing that is still perfectly functional is the concept I am after.
Xpress Fashion 